The Million Dollar Coach by Dowaun Proctor & Adolfo Morales

Author:Dowaun Proctor & Adolfo Morales
Language: eng
Format: epub
Tags: Business, Money, Small business, Entrepreneur, Marketing, Entrepreneurship, Profit
Publisher: Adolfo Morales
Published: 2018-01-27T00:00:00+00:00

Why Everyone Needs to Promote Their Business

We’ve been discussing how essential marketing plans – and proactive strategies in general - are to success in business. Doing so paints the picture of your company’s vision. It forces you to ask yourself what your product/service is all about, and how it will meet your target market’s need? The groundwork is laid, but how are you going to communicate this with them? This is where promotion comes into the picture....

You can have the best product in the world....but if the world doesn't know about it, it's not doing anyone any good!

“Getting your name out there” is how you are going to create a strong impression in the minds of your potential customers. One way to get into this style of thinking is to see everything you do as a way to do just that. Sure there are standard methods of promotion which can be very useful, but when you “think outside the box” it can really give you an edge against the competition.

The ways of promotion are endless; all you have to do is get yourself into that mind-set. Once you start thinking like the customer, you'll start to understand what THEY want, and then the opportunities of how to provide it, as well as how to let them know about it, shine through.

Brand Awareness

In a marketplace that is full of variety for consumers to choose from, maintaining a presence and reputation amongst all the other brands and products is essential. This is a term called brand awareness, which really just means getting your company and its product/service known, by repetitive exposure of your marketing messages and logo to the public. Promotion is what allows you to achieve this. It also creates interest and curiosity around your product/service.

Consistent Promotion

Equally important to promoting yourself in general, is promoting on a consistent basis. The effectiveness of doing it suffers if you don't commit to it on a frequent basis. This doesn't have to cost a lot of money, there are plenty of cost-effective methods to choose from.

The goal is to “touch base” with the public. If they gain some brand awareness and then you disappear for a while they'll forget about you, “out of sight, out of mind”. If and when you start putting your promotional communications out there it will take a while to catch on again, and plus it looks inconsistent. And as we all know by this point, the key to success in marketing is consistency!

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.